Alan Maldonado

Lead Software Engineer who builds the analytics, experiments and funnels that grow revenue.

16 years · the last decade for US companies · Remote from Guadalajara, US time zones

Where I've worked

weeks → 1–3 days: to launch a new landing page at Bizee
+15% production: driven by Fuel, the Shopify app I led at Scalable Press
1 of 3 architecture leads: setting direction for Bizee's software organization

Bizee

Amplitude, GTM and paid-media signals built from scratch, and taught across the company.

Bizee

A CMS migration and performance work that made launching a page a matter of days.

Scalable Press

Led a print-on-demand app from day one to +15% production and a top-5 category spot.

A media player for Apple TV, built in Swift and SwiftUI and taken from first commit to App Store release in two weeks.

Mar 2024 – Oct 2026
Bizee · Lead Software Engineer
Built analytics and attribution from scratch, led the Vue 2 → 3 migration without pausing delivery, and helped move landing pages to a CMS that cut launches from weeks to 1–3 days.
Feb 2020 – Feb 2024
Wizeline · Earnest · Senior → Staff Software Engineer
Four years on Earnest's private student loan origination funnel in React; grew into tech lead and, as concurrent Associate Engineering Manager, guided teams through a restructuring.
May 2019 – Jan 2020
Scalable Press · Senior Software Engineer
Technical lead of Fuel from day one, a Shopify print-on-demand app that drove +15% production and held a top-5 spot in its category for several months.
Jul 2016 – May 2019
Wizeline · Dow Jones / WSJ · Software Engineer → Senior
JavaScript, Node.js, Python and AWS for WSJ, Barron's and MarketWatch; Vue and Nuxt for Fox News and Fox Business.
2010 – 2016
Earlier — Neoris, Nubeware, Homex · Software Engineer
.NET, SQL Server and ETL work, including my first projects for US clients.

One of three engineers setting architecture direction for Bizee's software organization, with decisions that shape the roadmap.
Mentoring at scale, with career tracking for 20+ engineers and coaching for 10+ new engineering managers.
Steady through change. I helped teams through a restructuring that removed the manager layer, looking after people's stability while leadership was rebuilt.

While I look for my next full-time role, I take on focused contract work for teams that need results quickly.

Analytics & tracking audit
Amplitude, GTM, Meta Conversions API and TikTok events checked end to end, so your funnel numbers can be trusted.
Landing pages & Core Web Vitals
Faster pages and structured data that help both conversion and search.
Vue / Laravel delivery
Senior hands to ship features, migrations or upgrades in your existing Vue or Laravel codebase.